Storytelling of our colors: Passion

from Annalisa Chelli - 30 January 2015

Annalisa Chelli

Community Manager at DHGshop
Sicily and Tuscany are in my blood. Travelling, movies, music, and art are the things I enjoy the most. I love whales, tattoos, the sea, Africa, good food, big smiles, Picasso, ‘The Master and Margarita’, and ‘Marriage Italian Style’. I believe in Charles Darwin and in the proverbs my grandmother said.
Annalisa Chelli


Passion a word that describes the energetic tension used to reach a goal or satisfy a desire, that presents itself differently in every individual yet holds the same meaning for all: to celebrate life.

January 2015 Passion

We couldn’t create our color card without a color called Passion. A radiant red, vibrant with enthusiasm. A red, which at just once glance, catapults you onto a colorful flying carpet, unleashed in the heavens. This is what we would like to transmit with our color Passion, an unstoppable yearning to live which finds its outlet in achieving one’s dreams.

Whether you are in search of Love with a capital L, a best friend, your grandmother’s trunk full of vintage clothes, a plane ticket for a trip Around the World in Eighty Days, super powers, a hand to hold, an Olympic medal or whichever emotion makes you help, start searching right away because any day could be the right day. Never wait until tomorrow and give it all of the passion you have in your body. Share your journey with those who understand you and encourage you and don’t listen to the bitter voices who work against you.

For us at DHG, we have already accomplished one our goals that we have been working towards from the very beginning: to have a job that fills us with enthusiasm and which blesses us with very important moments of personal growth. It is truly a blessing because, as Primo Levi wrote in his book The Wrench:

“If we except those miraculous and isolated moments fate can bestow on a man, loving your work (unfortunately, the privilege of a few) represents the best, most concrete approximation of happiness on earth”

May the color Passion magically help you to reach your biggest dreams.

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